Do you want to build on your Digital Marketing knowledge? The Advanced Workshop Series will give you practical experience in working with essential digital tools to build on your existing online brand presence, reach your target audiences more effectively, improve user experience and engagement. This Video Production Workshop can be done as an individual workshop or as part of the Advanced Workshop Series in Digital Marketing and is designed for digital practitioners who have completed an Irish Times Training Digital Marketing course or similar.
In this workshop, you will identify your core message and ideal customer, write a video script targeting that market, shoot a short video on your smartphone, edit it using smartphone/online software and publish it online. This is a practical video production workshop, during which you will learn about best practice filming and editing, including framing, pace, grading (colour correction), special effects, and sound design. At the end of this workshop, you will have the knowledge and skills to create videos that have impact, which are more likely to be shared online (i.e. word-of-mouth marketing) and which prompt action from your target market.
* Please note that advance preparation will be required for this module.
Want to learn more? This module is part of the Advanced Workshop Series in Digital Marketing.
Wednesday 8th November, 6.00pm - 9.00pm
(incl. course materials & refreshments)
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events