This module focuses on understanding your audience and developing effective meaningful and engaging content. You will learn tips and tools on how to write clearly and concisely that is relevant to your audience. You will also explore the various digital platforms used to reach your audience and how content needs to be adapted for these platforms.
This module also takes a look at inbound marketing, focusing on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
There are three key rules to developing good content
Want something a bit more? To find out more about how to market your business through stories that are authentic, engaging, relevant and memorable, check out our 2 day Masterclass in Content Marketing.
Monday 11th February, 6-9pm
Friday 15th March, 9.30am-12.30pm
(incl. course materials & refreshments)
11-Feb-2019 / 11-Feb-2019
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events