Online PR

Half-day course (9:00m - 1:00pm)

This workshop is focused on Online PR and how you can use it to maximise your organisation's communications, promotion, community engagement and lead generation. A joint workshop with the Irish Internet Association delivered by Slattery Communications.

Social media and digital marketing have changed the nature of public relations. Online PR and social media are now essentials in a communications programme but need to actioned in planned and structured programmes. Communications professionals need to be up to speed with these rapidly changing platforms and able to integrate into their programmes.

This course will cover:

• Changes in the Irish media environment.
• Evolution of the press release.
• Landscape Mapping and research.
• Building a social media strategy
• Social media guidelines
• New PR tool kit
• Blogger outreach and online relations.
• Online Crisis Management
• Irish case studies

What will you learn?

The attendees will leave the course with an understanding of the changed communications landscape and be equipped with the tools and structures to establish and implement a social media strategy.
Who should attend

The course is targeted to those with responsibility for developing or implementing an organisation's online PR strategy, including senior management, marketing managers and communication specialists. It is ideal for those who manage PR as part of the marketing mix and for those who are working full time in public relations.

At the end of the course, attendees will:

• Understand the scope and tools of online PR and where it integrates into the marketing mix
• Learn how to develop an online PR strategy
• Integrate offline and online PR
• Understand how to monitor and manage your brand reputation online
• Get a better understanding of how to interact and communicate with your target audience
• Reputation management (internal and external)

Location: Irish Times Training, The Irish Times Building, 24 - 28 Tara Street, Dublin 2