Dealing with the Media

Covering Print, Radio, and Television, this two day course will provide you with the practical skills to effectively manage and communicate with and through the media.

Course Benefits

Participants will learn how to:

• Understanding how the media operates
• Match your message to the audience.

Programme Outline

Dealing with the Media enables you to:

• Accomplish a successful media interview
• Prepare for a media encounter in the right way
• Communicate in a way that is of value to your audience
• Understanding the power of a picture
• Persuade your target audience
• Know the difference between live and pre-recorded interviews
• Answer the question you are asked
• Manage hostility
• Manage your nerves
• Build relationships with the media
• Create a sound bite
• Understand the power of a press release
• Dress for Television

Group work and case studies form an important part of this course. Delegates will need to prepare a 3-5 minute current affairs interview for this course. It can be based on a media worthy topic of your choice.