Search Engine Marketing
Course Duration2 day(s) |
Course Schedule
No course schedule now Course LocationThe Irish Times Building, 24 - 28 Tara Street, Dublin 2 |
This course can also be offered on a tailored in-company basis. |
This course is aimed at individuals who are accountable for managing an organisations online activity. It is suitable for Marketing Executives, Information Officers, IT Managers, Marketing Managers and Business Owners with responsibility for ensuring the visibility of the organisations website on the internet.
Course Programme
- Organic search engine marketing
- The search engine marketing environment
- Keyword research
- Search engine friendly design
- Link building
- Search engine friendly development
- Sponsored listings search engine marketing
- Users’ search behaviours
- Getting started with Google adwords
- Optimising your sponsored listings campaign
- Other sponsored listings networks
Location: Irish Times Training, The Irish Times Building, 24 - 28 Tara Street, Dublin 2
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