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Online Business Account

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Online PR

Course Duration

1 day(s)

Course Fee

€475
(includes course material, lunch and light refreshments)
Course Schedule

23/09/2010 - 23/09/2010

Course Location

The Irish Times Building, 24 - 28 Tara Street, Dublin 2

This course can also be offered on a tailored in-company basis.

This course is aimed at agency and in-house personnel currently engaged or planning to work in online public relations. 

Course Benefits

  • Understand the scope and tools of online PR and where it integrates into other online marketing disciplines
  • Learn how to develop an online PR strategy for a specific audience to support different types of outcomes
  • Identify relevant online properties to communicate with your audience
  • Integration of offline and online PR
  • Monitoring your brand reputation online
 
Topics Covered
  • How does online change the nature of PR?
  • Integrating online PR and traditional PR
  • Tools and techniques for online PR
  • Reputation management

 

Location: Irish Times Training, The Irish Times Building, 24 - 28 Tara Street, Dublin 2

Irish Internet Association

 
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