Social Media for Business

Learn how to build the visibility, reputation and profits of your business online through social media communications. This half-day seminar (09:15 to 13:00) will provide an overview of this fast evolving area for entrepreneurs, marketing, customer service, sales and PR professionals who are interested in learning about social media and how to integrate these platforms into their marketing and communications strategy.

Course Benefits

Discover how social media can create an online buzz about your business and help you achieve your business goals. Explore how to create brand engagement and build a community online including:

• Best practice case studies of social media communications
• How to integrate your social media programme within your marketing plan to deliver your business strategy
• Resources and guidance to get you started with your social media marketing and communications plan

Course Programme

In this workshop you will discover:

• How social networking can support your business strategy
• Best practice case studies from Ireland and across the world of businesses successful using social media communications in their business including Facebook, Twitter, blogs and online video
• How to integrate social networking into your marketing and communications programme
• Practical tips to help you determine what social media platforms will be the most relevant to your business and how to get started with your social media marketing and communications plan

Location: Irish Times Training, The Irish Times Building, 24 - 28 Tara Street, Dublin 2

In conjunction with the Irish Internet Association