Twitter and Facebook for Business

Learn how to build the visibility, reputation and profits of your business online using Facebook and Twitter. This seminar takes an in-depth look at Facebook and Twitter and includes case studies of Irish and global businesses using Facebook and Twitter effectively to enhance customer service, attract more business and boost bottom line profits.

Who should attend?

The workshop is for business leaders who are interested in learning about Facebook and Twitter and how to include it in their marketing and communications programme. It is designed for attendees who are getting started on Facebook and Twitter – who may just have set up their accounts on these platforms and want to fast track their progress. The course will give specific guidance on how to make it engaging and more impactful for their businesses. The workshop is more appropriate to those starting out rather than the advanced user. This workshop is relevant for entrepreneurs, marketing, customer service, sales or PR professionals and for businesses marketing to customers and consumers in Ireland and across the globe.

Course Benefits

This workshop is relevant for entrepreneurs, marketing, customer service, sales or PR professionals who want to discover how to integrate Facebook and Twitter into their marketing and communications plan. The programme is particularly relevant for businesses marketing to customers and consumers in Ireland and across the globe.

Discover how to build a community of followers and fans online including:

• Best practice business case studies of Facebook and Twitter from Ireland and across the globe
• How to integrate your social networking programme within your marketing plan to deliver your business strategy
• Resources to get you started and guidance on how to improve the effectiveness of your business through Facebook and Twitter

Course Programme

In this workshop you’ll discover:

• The different ways that you can use Facebook to market your business from creating your Facebook Page for your business, developing your own Facebook Group, hosting and promoting events to advertising your products and services
• What types of businesses are using Facebook and Twitter and what kinds of potential customers and consumers you will find there
• How to ensure that your presence on Facebook and Twitter supports your online brand and visual identity
• How to avoid some of the costly mistakes that many companies make when using Facebook and Twitter that could impact your reputation and results

Time: 9:30am to 5pm

Location : Engineers Ireland, 22 Clyde Road, Dublin 4

In conjunction with the Irish Internet Association & Engineers Ireland