Life for marketers used to be more straight forward. Reaching customers was easier if you were able to create a compelling message based on identifying customer needs. Now, marketers are required to build immersive experiences that engage consumers and seamlessly integrate a whole new range of skills and capabilities.
The Diploma in Digital Marketing is delivered by digital marketing experts and is designed to equip you with the most up-to-date tools and techniques to drive and deliver a digital marketing strategy that will reach, engage, inform & delight your customers.
We are constantly reviewing and updating the modules and content ensuring we are at the cutting edge in digital marketing teaching and practices.
This programme is run in association with the Irish Internet Association (IIA).
All modules will be delivered over 12 consecutive Tuesdays, 6.00pm - 9.00pm. This programme is also delivered in an intensive daytime format - please see Diploma in Digital Marketing (Bootcamp).
Module 1 – Creating a digital marketing strategy
Creating a good digital marketing strategy which is integrated into your overall marketing strategy is the first step in ensuring your digital marketing plan supports your business objectives. In this module you will learn the principals of creating a good digital marketing strategy including’
Module 2 – Creating an effective website
Module 3 – Optimising your website
Module 4 – Content marketing
Module 5 – Creating online video
Module 6 – Google AdWords/ PPC
Module 7 – Online display advertising
Modules 8 & 9 – Social media marketing
Module 10 – Email marketing & lead generation
Module 11 – Website analytics
Module 12 – Creating an integrated digital marketing plan
During this module you will combine all your learnings from the previous modules to create and plan an integrated digital campaign for your organisation as part of your overall marketing plan. You will also learn how to manage your budget and maximise your ROI.
Please note order of modules is subject to change.
Participants who attend a minimum of 10 modules will be awarded an Irish Times Training & Irish Internet Association Diploma in Digital Marketing.
If you wish to obtain the Digital Marketing Level 5 Minor Award (5N1364), you are required to complete a collection of work (5 practical assignments) during the course, in addition to a Digital Marketing plan (due 6 weeks after the completion of the course). Minimum attendance requirement is 10 modules. (QQI Accreditation Fee of €50 applicable).
If you have any questions, please feel free to give us a call on (01) 472 7101 or email [email protected].
(incl. course materials & refreshments)
30-Jan-2018 / 17-Apr-2018
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events