Diploma in Digital Marketing (Waterford)

Life for marketers used to be more straight forward. Reaching customers was easier if you were able to create a compelling message based on identifying customer needs. Now, marketers are required to build immersive experiences that engage consumers and seamlessly integrate a whole new range of skills and capabilities.

The Diploma in Digital Marketing is delivered by digital marketing experts and is designed to equip you with the most up-to-date tools and techniques to drive and deliver a digital marketing strategy that will reach, engage, inform & delight your customers.

We are constantly reviewing and updating the modules and content ensuring we are at the cutting edge in digital marketing teaching and practices.

This programme is run in association with the Irish Internet Association (IIA).

Content

Module 1 – Creating a digital marketing strategy

Creating a good digital marketing strategy which is integrated into your overall marketing strategy is the first step in ensuring your digital marketing plan supports your business objectives. In this module you will learn the principals of creating a good digital marketing strategy including’

  • Define your business objectives and decide on how your marketing and digital marketing strategy can support these
  • Customer insights; what do you know about your customer
  • Understand the market environment
  • Creating a plan for your target audience

Module 2 – Creating an effective website

  • What does good website development look like
  • Creating a good User Experience

Module 3 – Optimising your website

  • How to maintain and improve your website’s visibility
  • Understanding the key steps to ensuring your website is; found online by customers and converts a large percentage of visitors

Module 4 – Content marketing

  • Developing content for your audience
  • How to BLOG
  • How to adopt a voice and tone for your brand
  • An introduction to inbound marketing

Module 5 – Creating online video

  • Creating good video content
  • How to distribute your video

Module 6 – Google AdWords/ PPC

  • How to set up, implement and monitor a Google AdWords campaign

Module 7 – Online display advertising

  • What is online display advertising and what are the various channels
  • Develop an online advertising campaign; pick a format and create your ad, decide where your ads will run, set your budget.
  • Maximising your platforms including the Google Display Network
  • Maximise your audience reach by retargeting and remarketing

Modules 8 & 9 – Social media marketing

  • Online PR for your brand
  • Understand and reach your customer on Social Media
  • Effective tools for B2B
  • Effective tools for B2C

Module 10 – Email marketing & lead generation

  • Building and effective database
  • Good database management and GDPR
  • Creating effective content for your email
  • Time and measure your campaign
  • Generating quality inbound leads

Module 11 – Website analytics

  • Generate effective reports
  • How to analyse data
  • Derive useful insights from your data
  • Turn insights into actions to improve website performance

Module 12 – Creating an integrated digital marketing plan

During this module you will combine all your learnings from the previous modules to create and plan an integrated digital campaign for your organisation as part of your overall marketing plan. You will also learn how to manage your budget and maximise your ROI.

Please note order of modules is subject to change.

Who Should Attend?

  • The practitioner interested in developing a focused Digital Strategy that can be used to inform and implement a Digital Marketing Plan for yourself, your company and/or client.
  • The business owner/manager who wants to learn about how Digital Marketing can be used for their company and/or to be able to have an informed conversation with their website or marketing consultants.
  • Anyone looking to earn a Digital Marketing qualification. There is the option to earn a QQI (formerly FETAC) Level 5 Minor Award on completion of a collection of work (see QQI Certification below). 

Schedule

All modules will be delivered over 12 consecutive Thursday evenings, 6.00pm - 9.00pm. This programme is also delivered in an intensive daytime format in our Dublin HQ - please see Diploma in Digital Marketing (Bootcamp). 

Irish Times Training & Irish Internet Association Diploma

Participants who attend a minimum of 10 modules will be awarded an Irish Times Training & Irish Internet Association Diploma in Digital Marketing.

Digital Marketing QQI (formerly FETAC) Qualification

If you wish to obtain the Digital Marketing Level 5 Minor Award (5N1364), you are required to complete a collection of work (5 practical assignments) during the course, in addition to a Digital Marketing plan (due 6 weeks after the completion of the course). Minimum attendance requirement is 10 modules. (QQI Accreditation Fee of €50 applicable).

Digital Marketing and Web Development by Seditio