Irish Times Training are delighted have developed this 12 week Diploma in eCommerce in response to the growing demand for eCommerce solutions. This practical programme developed by industry’s leading eCommerce experts will give you the tools and knowledge needed to plan, build, protect, manage & market your online store presence.
This programme is run in association with the Irish Internet Association (IIA).
All modules will be delivered over 12 consecutive Thursday evenings, 6.00pm - 9.30pm.
Module 1 - Understand the eCommerce Lifecycle
Module 2 - Create a Compelling Online Brand
Module 3 - Manage Your eCommerce Transition
Module 4 - Customer Experience & Online Store Architecture
Module 5 - Transaction & Data Management
Module 6 - Develop & Manage Your Content
Modules 7-10 - Driving Customer Traffic
How do you ensure that you attract your target customers to your website? These modules will look at effective use digital marketing tools and techniques to drive quality traffic to your website (Social Media Marketing, SEO, PPC and Google Shopping Ads, Email, Location Based Advertising, Affiliate and Native Advertising) and how to use Deals Management to its best advantage (Groupon, Livingsocial etc.) with a focus on customer segmentation & personalisation throughout. You will also look at how to re-target customers who have abandoned their baskets before completing their purchase and others who have visited your website, how to build a quality email database, generate & develop leads.
Module 11 - eCommerce Tracking & Website Analytics
Module 12 - Order Fulfilment & Online Customer Service
The Diploma in eCommerce is designed for start-ups & small business owners who want to implement a new or update their existing eCommerce solution to sell their products or services online.
Participants who attend a minimum of 10 modules will be awarded an Irish Times Training & Irish Internet Association Diploma in eCommerce.
If you have any questions, please feel free to give us a call on (01) 472 7101 or email [email protected].
(incl. course materials & refreshments)
15-Mar-2018 / 31-May-2018
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events