Email Marketing & Lead Generation

In this 3 hour session (half-day OR evening course) you will gain the knowledge and tools you need to create and measure email marketing campaigns. You will find out how to write, time and test campaigns as well as gaining an insight into data protection considerations.

Want to learn more? This module can be taken on its own or as part of our QQI Accredited Digital Marketing Course (Digital Marketing Bootcamp or Digital Marketing Evening Course).

Course Programme

  • How to use email to generate sales and create awareness
  • Understanding data protection
  • Overview of some email service providers & benefits of using providers
  • Data Collection; online & offline
  • Targeting emails
  • Designing your email; inbox appearance, what content to use, call to action, using images,
  • Testing & strategy
  • Split testing – what works best?
  • Mobile considerations
  • Marketing automation
  • Analysing Reports

Upcoming Dates

Monday 25th March, 6-9pm

Friday 29th March, 9.30am-12.30pm

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