Pay-per-click advertising /Google Ads

What is the difference between organic and paid searches? How do Pay-per-click (PPC) ads work? How can you create a Google Ads campaign for your business/ company?

Course Programme

  • Organic Vs paid search
  • Introduction to PPC & setting objectives
  • Google Ads: How does it work? What are the pros & cons?
  • How to set up, manage and budget for an effective Google Ads campaign; Keyword Planner, Match Types, Search Terms, Quality Score, Ad Extensions and Conversion Tracking
  • How to test the performance of your Google Ads campaign; linking Google Ads & Google Analytics
  • Other PPC options; Bing, Facebook, Twitter, Instagram, LinkedIn etc.

Want to learn more? This module can be taken on its own or as part of our Diploma in Digital Marketing (Daytime or Evening).

Upcoming Dates

Monday 4th March, 6.00-9.00pm

Friday 22nd March, 1.30-4.30pm

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Digital Marketing and Web Development by Seditio