Pay-per-click advertising /Google AdWords

What is the difference between organic and paid searches? How do Pay-per-click (PPC) ads work? How can you create a Google AdWords campaign for your business/ company?

Want to learn more? This module can be taken on its own or as part of our QQI Accredited Digital Marketing Course (Digital Marketing Bootcamp or Digital Marketing Evening Course).

Course Programme

  • Organic Vs paid search
  • Introduction to PPC & setting objectives
  • Google AdWords: How does it work? What are the pros & cons?
  • How to set up, manage and budget for an effective Google AdWords campaign; Keyword Planner, Match Types, Search Terms, Quality Score, Ad Extensions and Conversion Tracking
  • How to test the performance of your Google AdWords campaign; linking Google AdWords & Google Analytics
  • Different kinds of ads (pictures, videos, text) on different platforms (search engine, website, YouTube etc.)
  • Using Retargeting as a marketing tool; target users who have already engaged with your brand online and what platforms you can use to achieve this
  • Other PPC options; Bing, Facebook, Twitter, Instagram, LinkedIn etc.

Upcoming Courses

Friday 2nd March, 1.30am - 4.30pm

Tuesday 6th March, 6.00pm - 9.00pm

Digital Marketing and Web Development by Seditio