Learn by Doing…
This course is delivered by Antonie Geerts, a certified Google Analytics Consultant who implements Google Tag Manager solutions for numerous companys.
What are the benefits of Google Tag Manager?
Google Tag Manager or GTM for short is measurement layer that can be added to any website or mobile application. With it you can add more items of tracking to your website to truly understand your potential customers, which helps with:
- Reducing bounce rates of your website
- Understanding how visitors engage with video content
- Getting visuals on data behind downloads such as. PDF’s or .DOC files
- Understanding sign-up flows for your forms and registrations
What will you learn?
The Google Tag Manager Course is developed to get a practical understanding of GTM. Students of the course will become confident in creating new Google Tag Manager accounts, applying different tracking methods and will apply different solutions to optimise tracking.
What is so practical about this course?
For this course we have developed a unique training platform where students can apply real time tag manager changes to their own assigned website. These websites are based on the WordPress CMS platform and contain a number of elements that could be tracked and are fully accessible to the students. You learn Google Tag Manager by doing.
What will be covered in this GTM Course?
- GTM – The Fundamentals
- Setting up a GTM Account
- Installing your GTM container using our student platform website
- Configuring Analytics tracking through Tag Manager
- Measurement of External Links, Documents and Files
- Custom measurement of interaction points (ie form submits)
- Event Tracking for Video
- Setup of Remarketing & Conversion tracking
- Goal measurement using Google Analytics
Anything else I should know?
You will receive a free copy of the “Practical Google Analytics & Tag Manager book”.
(incl. course materials & refreshments)
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work