"47% of buyers view three to five pieces of content before they even engage with a sales rep." [Demand Gen Content Preferences Survey]
Successful digital marketing strategies today have one thing in common: at the core sits engaging content.
Consumers no longer want to be sold to. Advertisements are losing their power to persuade. In fact, most consumers will have made their decision to purchase your product or service long before contacting you, your website or seeing one of your ads. Their decision is aided by engaging stories and content they find on social media, in their Google searches and that is shared in their digital networks.
During our 2 Day Masterclass in Content Marketing you will discover how effective storytelling can lead to profitable results and learn how to utilise your existing digital marketing tools to create, promote and measure your content.
Evelyn Wolf has a long history of working in the area of content marketing. With a core focus on working with tech and start-ups, Evelyn is focused on attracting the right people online, through valuable marketing strategies and insights. Passionate about marketing, especially inbound, Evelyn is an avid fan of marketing with a magnet and bringing cost effective inbound marketing to start-ups and agencies.
Book Now or contact us to request a course brochure.
(incl. course materials & refreshments)
13-May-2019 / 14-May-2019
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events