Online Advertising

In this 3 hour session (half-day OR evening course) you will learn how to plan, implement, manage and measure the success of your Online Advertising campaigns.

Course Programme

  • How to decide on the best platform to use depending on your advertising objectives - search network, social media, mobile app ads, email advertising etc.
  • How to put together an overall strategy for display advertising
  • How to budget effectively for your ad spend & maximise your return on investment. An overview of buying models including CPM (cost per thousand/mile)
  • Learn about text, digital and rich media advertisements and what will work for your campaign
  • Dealing with an agency/ third-party Vs “In-house”
  • Setting KPI’s (key performance indicator’s) and measuring your targets

Want to learn more? This module can be taken on its own or as part of our Diploma in Digital Marketing (Daytime or Evening).

Upcoming Dates

Monday 11th March, 6-9pm

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Digital Marketing and Web Development by Seditio