In Social Media Marketing you will learn how to leverage your company’s social media presence to generate more connections, build relationships and boost your bottom line. This full-day lecture (Day Course) or two 3-hour lectures (Evening Course) will take an in-depth look at Facebook, Twitter, LinkedIn and other popular social networks, as well as the art of blogging.
Topics will include case studies of Irish and global businesses effectively using social media to build customer communities and successfully manage their online brands, best-practice for social media publishing, measuring performance and how to handle negative commentary on social media.
In this section you will cover the fundamentals including the current Facebook landscape, pages and profiles. You will learn how to manage and post from your business page via mobile and desktop; how to maximise day-to-day engagement and how to create and use Facebook Ads, Facebook Groups and Facebook Events.
You will cover the basics of Twitter (Feed, Timeline, Tweet, Retweet, Hashtag, Favourite, Reply). You will also look at using and managing the performance of Twitter Lists, Ads & Cards, how to promote your Twitter account and target your audience
You will look at the basics of LinkedIn (Feed, Pulse, Status Update, Like, Comment, Share, InMail), how to complete your profile and company page. In addition, you will be introduced to other features available on LinkedIn; Basic Vs Premium accounts, jobseeker and recruiter tools, LinkedIn career pages, Business Plus & Sales Navigator features, how to create an ad and target your audience.
Pinterest, Instagram & Snapchat:
Here you will look at what exactly Pinterest, Instagram & Snapchat are and their relevance to your business. You will discuss the strengths of these 3 platforms, the audience you might target with each and the best way to use them for your business.
Friday 9th November, 9.30am - 4.30pm
Tuesday 20th & 27th November, 6.00pm - 9.00pm (taken over two evenings)
(incl. course materials & refreshments)
09-Nov-2018 / 09-Nov-2018
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events