UX Foundation is an intensive two-day introduction to the entire ﬁeld of UX. The course is highly practical and is structured to follow the lifecycle of a user experience project, using a real-world case study as the centrepiece. Every principle, concept and technique is brought to life with tangible examples and hands-on exercises.
We would recommend anyone working in a digital capacity needs to understand UX, both implementers and decision makers. This course is suitable for business analysts, project managers, software developers and graphic designers or for those looking to make career switches: from graphic design into UX design; from print to digital; from project manager to product owner; and so on.
The course itself is aimed at beginners so you do not need to have any prior knowledge of UX.
The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a website or product.”
In other words, UX design is the process of designing (digital or physical) products and websites that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product or website, and making sure they find value in what you’re providing.
The goal of our training course is to help you learn more about this ground-breaking process. It’s purpose is to build awareness, build conﬁdence and build skills.
UX-led projects are considered better projects that avoid the most serious risks facing software development projects, such as poorly deﬁned requirements, inaccurate estimates and user acceptance failure.
Consider these facts:
Module 1: UX Theory
An introduction to the theories, principles and philosophy of user experience
Module 2: Research techniques
How to plan and perform customer research to develop a deep understanding of your users.
Module 3: Research analysis
How to synthesise your research data into actionable insights and design goals.
Module 4: Design
Solving the problem. From high-level ﬂows to detailed designs and design principles.
Module 5: Prototyping and testing
Validate your solutions and minimise risk with simple, fast and powerful prototyping techniques.
As well as the content described above, the programme includes over 20 exercises, speciﬁcally designed to help students learn more effectively. Some are short and individual. Others are comprehensive and involve teamwork. All of them make the course more immersive and engaging.
(incl. course materials & refreshments)
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events
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