User Experience (UX) Foundation

UX Foundation is an intensive two-day introduction to the entire field of UX. The course is highly practical and is structured to follow the lifecycle of a user experience project, using a real-world case study as the centrepiece. Every principle, concept and technique is brought to life with tangible examples and hands-on exercises.

Who Should Attend?

We would recommend anyone working in a digital capacity needs to understand UX, both implementers and decision makers. This course is suitable for business analysts, project managers, software developers and graphic designers or for those looking to make career switches: from graphic design into UX design; from print to digital; from project manager to product owner; and so on.

The course itself is aimed at beginners so you do not need to have any prior knowledge of UX.

What is UX?

The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a website or product.”

In other words, UX design is the process of designing (digital or physical) products and websites that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product or website, and making sure they find value in what you’re providing.

The goal of our training course is to help you learn more about this ground-breaking process. It’s purpose is to build awareness, build confidence and build skills.

UX-led projects are considered better projects that avoid the most serious risks facing software development projects, such as poorly defined requirements, inaccurate estimates and user acceptance failure.

Consider these facts:

  • UX can reduce post-launch support costs by 90%
  • UX can reduce post-launch fixes by 25%
  • UX can reduce development costs - 50% of coding time is spent on avoidable rework
  • UX can increase the accuracy of estimates by 50%
  • “Every $1 invested in ease of use returns $10 to $100” - IBM

Course Overview

Module 1: UX Theory

An introduction to the theories, principles and philosophy of user experience

  • What is UX
  • Why technology is complicated
  • Classic software development mistakes
  • What we need learn about our users

Module 2: Research techniques

How to plan and perform customer research to develop a deep understanding of your users.

  • What is research
  • Research bias
  • Qualitative research
  • Quantitative research

Module 3: Research analysis

How to synthesise your research data into actionable insights and design goals.

  • What is analysis
  • Affinity diagrams
  • Personas
  • Customer journey maps

Module 4: Design

Solving the problem. From high-level flows to detailed designs and design principles.

  • Structure and organisation
  • Interaction design
  • Designing for mobile
  • Lean UX and design sprints

Module 5: Prototyping and testing

Validate your solutions and minimise risk with simple, fast and powerful prototyping techniques.

  • Planning and testing
  • Building your prototype
  • The test setup
  • How to moderate a test

Key Outcomes

  • Inside-out knowledge of UX design principles and techniques
  • The language and confidence to verbalise UX concepts
  • A better ability to see software products from the end-user’s perspective
  • An understanding of why UX matters and how it’s relevant to your customers
  • Learn through practice the most powerful UX techniques
  • Develop a mindset for problem-solving using design thinking
  • Communicate and collaborate effectively on projects
  • Learn UX in a fun, engaging and stimulating environment

Important note:

As well as the content described above, the programme includes over 20 exercises, specifically designed to help students learn more effectively. Some are short and individual. Others are comprehensive and involve teamwork. All of them make the course more immersive and engaging.

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