|By Felicity McCarthy, digital marketing trainer & consultant.|
The incredible growth of Instagram in the last 2-3 years has given reason for all marketers to sit up and take notice. For marketers who are targeting and working with consumers, the use of Instagram is pretty logical and clear.
However, for many business to business (B2B) marketers, it can be a little trickier to figure out if Instagram is the right platform, and what’s the role it plays in the marketing mix.
There are many ways Instagram can be an incredibly valuable asset in B2B marketing, so let’s look at the huge variety of ways Instagram is really well positioned to support your B2B marketing goals.
The great news for B2B marketers is that Instagram has opened up some new opportunities, it’s not quite a busy or noisy (yet) as some of the older social platforms. This will get more competitive and so the time to start building community and engaging with the Instagram audience is now. One key consideration is that creativity, and the quality of the content, will be more important than ever!
Felicity McCarthy has worked on the cutting edge of the technology sector for 20 years, leading European digital marketing teams in companies such as Facebook, eBay & Dell.
As founder of Sparkdigital.ie, Felicity now works with businesses at various stages of their life-cycle to help them develop digital marketing strategies, and guide them to execute those plans by providing digital marketing training & consultancy services.
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