Irish Times Training are delighted to launch our 2018 Digital Schedule, with a range of classroom-based digital marketing programmes led by industry experts.
We have reviewed and updated our highly acclaimed Diploma in Digital Marketing based on industry trends ensuring that it meets the ever changing skill needs in this sector. The Alternatives MII Salary & Market Insights Survey 2017 describes what is needed as a “digitally-integrated cross-functional marketing department” with a customer-focus. Life for marketers used to be more straight forward. Reaching customers was easy if you were able to create a suitably compelling message based on identifying customer needs. Now marketers are required to build immersive experiences that engage consumers and seamlessly integrate a whole new range of skills and capabilities meaning that well-rounded digital marketers are in high demand.
These demands are reflected in the revised modules ensuring that students not only develop the key skills required in today’s digital environment, but also gain a deep understanding of who their customer is and how a digital marketing plan should support their organisations’ overall business objectives.
Also new for 2018 is our Diploma in eCommerce, delivered by leading eCommerce experts and designed to give you the tools and knowledge needed to plan, build, protect, manage & market your online store presence.
Visit our Digital Programmes page for more information on these and all of our digital programmes or speak to one of the team on (01) 472 7101.
We’ve been in the professional development and education business for over 40 years. As a subsidiary of The Irish Times we work with a broad range of people and organisations to deliver the highest quality training available. The people who’ve benefitted from our expertise span HR departments across business, government, large corporations and SME’s as well as individuals.Call us today / 01-4727101