5 Top Marketing Trends for 2019

January 24, 2019 11:41 am

In 2018, according to The Marketing Sentiment Survey carried out by MediaCom Ireland, The Irish Times and the Marketing Institute of Ireland, the top five advertising channels that marketers planned to invest more in were all Digital. While figures for last year have yet to be released, marketing communications group Core forecast a 20% increase in... View Article

Why leaders of today don’t need to know all the answers

January 2, 2019 4:04 pm

By Lisa Hughes, Management Facilitator and Executive Coach When we think of leadership, we often imagine a charismatic commanding leader who has all the answers. This is the traditional view of leadership, the C suite executive who is confident and charming and leads from the front. This leadership model held up well in the industrial... View Article

Top Tips for Handling Difficult Conversations at Work

December 10, 2018 11:14 am

By Miriam Rogers, experienced facilitator and an executive, business and life coach. Difficult conversations have become part and parcel of our working lives. Most people shy away from these situations and few relish the prospect of sharing difficult messages. Fears about what to say, how to deal with the other person’s response, and concern for... View Article

14 Golden Rules of Service

October 4, 2018 10:56 am

By Conor Kenny, Specialist in Sales and Marketing Recently I gave a Workshop. One of the participants was a military man. He is a gentleman, and a gentleman of few words but his words are very wise. Bobby was listening to a debate on ‘service’ He listened intently and he observed. The debate ebbed and... View Article

‘Give Us This Day Lots More Sales’ by Conor Kenny

September 7, 2018 11:17 am

By Conor Kenny, Specialist in Sales and Marketing I used this title once and my Dad, a devout Catholic, said “It’s blasphemous” (but he liked it). After all, sales are the ultimate fuel (and challenge) for every business and when the curtain goes down on another day, the clock starts all over again tomorrow. Great... View Article

Why Story is your Best Marketing Tool

June 28, 2018 9:29 am

There are, appropriately enough, several versions of the story I’m about to tell you. The one most often repeated one goes that, on an autumn day in 1940, an 18-year-old mechanic’s apprentice called Marcel Ravidat was out walking in the Dordogne region of South West France, an area laced with a series of spectacular limestone... View Article

The Importance of Soft Skills in Business

May 14, 2018 9:00 am

The workplace has changed a great deal in the last ten years; consequently, jobs and the requirements of hiring managers for some roles have changed with them. “Hard skills” (technical knowledge, education) are still important, but today “soft skills” that complement hard skills and education are proving just as invaluable. This means that workplaces that... View Article

SEO Trends Marketers Should Get Familiar With

April 26, 2018 10:27 am

SEO is constantly evolving. Search engine algorithms update multiple times a year to emulate user behaviour more and more. We’ve seen Google updates like Hummingbird, Panda or Penguin have a ​major impact​ on digital marketing. Each update is inching closer to user behaviour indicators and moving away from keyword variations. When it comes to on-page SEO,... View Article

Building a Bigger Audience: Strategies for Digital Marketing

April 16, 2018 11:50 am

An integrated approach to Digital Marketing is essential to growing your audience and expanding your reach. While advertising is still key, there has been an explosion in inbound marketing and content marketing over the last three years. Many organisations have struggled to keep pace with the change that has come with the combined social media... View Article

How are senior executives disrupting traditional approaches?

February 8, 2018 4:46 pm

In a recent executive coaching meeting, a senior manager remarked that she had reflected on the need to lead rather than manage change. Understanding how to lead change and transformation has become a key competence for successful businesses. The business environment is now highly volatile and the speed of change unprecedented. To achieve competitive advantage... View Article

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