Blog
14 Golden Rules of Service
October 4, 2018 10:56 am By Conor Kenny, Specialist in Sales and Marketing Recently I gave a Workshop. One of the participants was a military man. He is a gentleman, and a gentleman of few words but his words are very wise. Bobby was listening to a debate on ‘service’ He listened intently and he observed. The debate ebbed and... View Article
‘Give Us This Day Lots More Sales’ by Conor Kenny
September 7, 2018 11:17 am By Conor Kenny, Specialist in Sales and Marketing I used this title once and my Dad, a devout Catholic, said “It’s blasphemous” (but he liked it). After all, sales are the ultimate fuel (and challenge) for every business and when the curtain goes down on another day, the clock starts all over again tomorrow. Great... View Article
Why Story is your Best Marketing Tool
June 28, 2018 9:29 am There are, appropriately enough, several versions of the story I’m about to tell you. The one most often repeated one goes that, on an autumn day in 1940, an 18-year-old mechanic’s apprentice called Marcel Ravidat was out walking in the Dordogne region of South West France, an area laced with a series of spectacular limestone... View Article
The Importance of Soft Skills in Business
May 14, 2018 9:00 am The workplace has changed a great deal in the last ten years; consequently, jobs and the requirements of hiring managers for some roles have changed with them. “Hard skills” (technical knowledge, education) are still important, but today “soft skills” that complement hard skills and education are proving just as invaluable. This means that workplaces that... View Article
SEO Trends Marketers Should Get Familiar With
April 26, 2018 10:27 am SEO is constantly evolving. Search engine algorithms update multiple times a year to emulate user behaviour more and more. We’ve seen Google updates like Hummingbird, Panda or Penguin have a major impact on digital marketing. Each update is inching closer to user behaviour indicators and moving away from keyword variations. When it comes to on-page SEO,... View Article
Building a Bigger Audience: Strategies for Digital Marketing
April 16, 2018 11:50 am An integrated approach to Digital Marketing is essential to growing your audience and expanding your reach. While advertising is still key, there has been an explosion in inbound marketing and content marketing over the last three years. Many organisations have struggled to keep pace with the change that has come with the combined social media... View Article
How are senior executives disrupting traditional approaches?
February 8, 2018 4:46 pm In a recent executive coaching meeting, a senior manager remarked that she had reflected on the need to lead rather than manage change. Understanding how to lead change and transformation has become a key competence for successful businesses. The business environment is now highly volatile and the speed of change unprecedented. To achieve competitive advantage... View Article
What does GDPR mean for your business?
November 2, 2017 11:59 am The General Data Protection Regulation (GDPR) is a new EU data protection regulation that will come into force on 25 May 2018. “The GDPR emphasises transparency, security and accountability by data controllers and processors, while at the same time standardising and strengthening the right of European citizens to data privacy.” [Source: Dataprotection.ie] In Ireland, currently... View Article
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