Our digital marketing programmes are delivered by industry specialists and designed to give you a greater understanding of the Digital Marketing arena. All programmes are practical and give you tangible tools and techniques that can be used straight away. Our partnership with the Irish Internet Association gives us unique access to expert lecturers and our modules are adapted regularly to evolve with industry best practice and speed.
Felicity McCarthy founded Spark Digital to bring together her passion for enabling marketers and business owners to use digital marketing and social media to drive RESULTS for their business. She has a long track record in results-oriented Digital Marketing roles, including Facebook, eBay & Dell. Through these experiences, she gained a depth of experience of marketing technologies & tools to inform international and global strategies, which are applicable in many markets and regions.
Michelle O'Keeffe is the Managing Director of Electric Media Group including the brands Electric Media Sales, Yappy & Media Brokers. She is well known in the digital industry for being progressive and an industry visionary. In 2007 she founded Travel Affiliate for which she was awarded the title for lead entrepreneur of the year in 2009. Over the years Michelle has a wealth of knowledge and experience in affiliate marketing, display, conversion analysis and performance marketing.
Antonie Geerts is Managing Director of Seditio and works with a very diverse range of clients to help get the most out of their online presence. He is an expert in the following fields; Development and Management of E-Commerce Strategies, Social Media & Social Networking Strategies, Implementation and Management of Online Advertising Campaigns and Search Engine Optimization Campaigns. Antonie also provides training on Web Analytics, and using the analytics information to develop a better converting online presence.
Sandra Hennessy has 10 years' experience in online marketing services and training. Her specialist areas are SEO, Website Usability and Social Media in Business. In 2010 Sandra set up Dynamic Web Marketing, with the aim of providing low cost online marketing services and training to SME's in Ireland. The business has gone from strength to strength and she undertakes web marketing on behalf of a large portfolio of clients and currently provides e-business supports, training and mentoring for SMEs throughout the country.
Conor Pope is an Irish journalist who works on The Irish Times website and has a particular interest in consumer protection. He writes the Pricewatch column and blog in The Irish Times as well as a segment of the same name on The Ray D'Arcy Show. He was one of the panellists on the consumer-related game show Highly Recommended. In 2009 he presented Living Lightly, a consumer lifestyle programme, on RTÉ.
Maeve Kneafsey is a leading expert in digital commerce and marketing strategy. Founder of Marketfinder in 2013 and Elucidate in 2003, she is former Chair of the IIA and co-founder of the Irish eGovernment Awards and Centres of Excellence. She is highly experienced in developing online toolkits to maximise online revenues and increase online users. Maeve is a frequent contributor in relation to online business trends. Including the Economist and RTE.