The Digital Marketing skills you need today!
In today's highly competitive markets, your business needs to build meaningful, long-term engagement with customers in order to support the value of your brand and protect your customer base. Your Digital Marketing strategy needs to help you to plan, measure and get the very best from your activity across all platforms. We're here to help you with that.
About the course
The Diploma in Digital Marketing is designed to give you a greater understanding of online marketing and communication, across all digital platforms. You'll build a practical knowledge of the digital tools that are available to marketers, equipping you with the latest techniques and tools which you can use immediately in your business, whatever sector you operate in.
Learn how to plan, measure and optimise your marketing communications across all platforms; create effective, efficient and measurable marketing strategies that will help to support your business; build a knowledge base so that you can target and segment your audiences so you can positively position your brand in competitive markets.
Our classes are live and interactive online, giving you direct access to highly experienced lecturers who are experts in their fields of business. Not only that, our lecturers constantly research new trends and technologies as they happen, meaning that you get the most up-to-date training and knowledge available.
Participants who attend a minimum of 10 modules will be awarded an Irish Times Training Diploma in Digital Marketing and can go forward to obtain a QQI Level 5 Minor Award (5N1364) in Digital Marketing upon submission of a collection of work.
All modules will be delivered 2 mornings per week, Thursdays and Fridays, from 9.30am to 12.30pm, for 6 weeks.
Details of NFQ Levels, Irish Times Quality Assurance Approach and Learner Requirements are available in our Learner Handbook here.
Find and Close Your Skills Gap
Get exactly what your team needs with a tailor-made Digital Marketing programme, covering the wide range of topics that businesses need today. We'll work with you to create a programme that tackles your team's unique goals and challenges.
Request a callback to find out more about our tailor-made service and to discuss co-creating training solutions for your organisation.
Master all the essentials of digital marketing platforms, planning and execution with the Bootcamp course, which leads to the full Diploma in Digital Marketing.
- Digital Marketing Strategy - understanding what it is and where to start
- Effective Website Design
- Search Engine Optimisation (SEO)
- Content Marketing Strategy
- Live Action Marketing Videos
- Google Ads & Search Engine Marketing
- Online Display Advertising Campaigns
- Social Media Marketing
- Email Marketing & Lead Generation
- Google Analytics & Data-Driven Marketing
- Creating an Integrated Digital Marketing Plan
Alternatively, you can focus on one key area; many of the modules can be taken as stand-alone courses.
Who should attend
The business owner/manager who wants to learn about how Digital Marketing can be used for their company and/or to be able to have an informed conversation with their website or marketing consultants.
Marketers interested in developing a focused Digital Strategy leading to the implementation of a Digital Marketing Plan for their company and/or client.
Anyone wishing to pursue a Digital Marketing qualification. There is the option to earn a QQI (formerly FETAC) Level 5 Minor Award on completion of a collection of work (see QQI Certification below).
If you wish to obtain the Digital Marketing Level 5 Minor Award (5N1364), you are required to complete a collection of work (5 practical assignments) during the course, in addition to a Digital Marketing plan (due 6 weeks after the completion of the course). Minimum attendance requirement is 10 modules. (A QQI Accreditation fee of €50 is applicable).
Read the QQI Level 5 entry requirements here.
Participants who attend a minimum of 10 modules will be awarded an Irish Times Training Diploma in Digital Marketing.
Frequently Asked Questions
Do I need to prepare anything in advance?
No pre-preparation is required for this course.
How do I get the QQI accreditation?
If you wish to obtain the QQI Digital Marketing Level 5 Minor Award (5N1364), you are required to complete a collection of work (5 practical assignments and a Digital Marketing plan), and submit within 6 weeks after completion of the course. You must have attended a minimum of 10 modules to be eligible to go forward for this. Please note a QQI Accreditation Fee of €50 is applicable.
What happens if I miss a module during the course?
If you miss a module, we can offer the option to attend on an alternative date. This is valid for 12 months from the start date of your original course.