Digital Advertising and GA4 Essentials

3 Half-Days | Live, Interactive, Online

Daytime and Evening-time course dates available

From €595 Booking

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Digital Advertising and GA4 Essentials


Level:Certificate of Completion


  • No dates

Target Your Audience & Get More Out of Your Data

Creating engaging ads designed with your target audience in mind is the gold-standard of online advertising. You can understand and harness the power of data by asking the right questions of your Google Analytics/GA4 Dashboard to get actionable insights - sometimes asking the right questions can pose challenges in itself. We're here to help with that.

This specially designed course is delivered as a bite-sized programme that will arm you with the actionable essentials of digital advertising and analytics. We have woven in the latest developments on the Google Analytics4 (GA4) platform as 2023 is the year that this platform is being updated and we don't want you to miss a beat.
The course has been created to help you to get the most out of your online advertising campaigns, and to support you in learning how to get the very best out of digital analytics, helping you to make more informed decisions on marketing your business or products.

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Digital Advertising & Google Analytics

About the course

We understand that your time is precious, so we've created this bite-sized programme to cover the essentials of online advertising and digital analytics tools, delivered over 3 three-hour sessions. Business analytics are fundamental to all businesses, and they play an essential role in your sales & marketing strategies and decision-making.

As Google Analytics 4 (GA4) rolls out in 2023, marketers and business data analysts will need to have the latest knowledge and insights so they don't miss a beat in their business performance. GA4 is not built to measure website visits or sessions - rather, it measures website and mobile app interactions, or 'events', giving marketers and business owners greater insights into their advertising and website interactions.

Privacy, cookie-less interactions, customer-centric measurement, machine learning... all of these areas are constantly developing, and knowing how they impact on your business is now essential to sustaining and growing your reach and revenues.

Our 3-module bite-sized course will help you understand how to reach wider audiences with the right advertising at the right time, and help you understand how you can develop and execute successful digital advertising campaigns. You will also learn how to make informed changes to your website or marketing activities, based on data analytics, in order to build an effective strategy for business growth.

Correctly executed Paid Search campaigns can increase your visibility on search engines, drive traffic to your website and, ultimately, generate sales. Since paid search ads target specific search queries and are aimed at those already interested in your product or service, you can be sure that anyone who clicks on your ad is highly likely to be interested in your business!

When used effectively, Online display advertising should communicate your business's brand, message and offerings to the widest audience. On this course, you will learn how to plan, execute & measure paid display campaigns using Google Ads and on third-party websites through the Google Display Network (GDN).

We can help you to build an understanding of how website analytics measure the results of your marketing campaigns, and how specific updates to your website and/or marketing can generate business growth. This data provides you with invaluable information about your website visitor demographics, usage and behaviour. You will also gain an understanding of the fundamentals of Google Analytics 4 - the latest iteration of analytics from Google. You'll learn how to set up an account so you understand the key features, can navigate reports and understand the terminology.

GA4 - Analytics that tell your business's story

Until July 2023 businesses will still be able to use and collect new traffic data in your existing Universal Analytics (UA) property alongside GA4 (if implemented ahead of July 1). However, you'll need help in understanding how to migrate your Google Analytics to GA4 ahead of the deadline - and that help is available right here with our expert tutor.

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing.

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Digital Advertising & Google Analytics skills from Irish Times Training

Find and Close Your Skills Gap

Get exactly what your team needs with a tailor-made Digital Advertising & Analytics course. With the benefit of your business insights we can work with you to create a bespoke In-Company programme with you to help tackle your marketing and data analytics teams' unique goals and business challenges. 

Request a callback to find out more about our tailor-made service and to discuss co-creating training solutions for your organisation.

Request a callback

 

Course content

Digital marketing skills from Irish Times Training

Course content

Google Ads & PPC Advertising 

  • About Paid Search & Google Ads Platform
  • Paid vs. organic search (PPC vs. SEO)
  • Planning your Google Ads campaigns
  • Keyword research
  • Creating engaging ad copy
  • Using ad extensions
  • Measuring performance
  • Google Ads campaign - live demo 

Online Display Advertising 

  • About display advertising & Google's Display Network (GDN)
  • Benefits of using online display advertising vs. traditional methods
  • Types of display advertising & basic ad unit specifications
  • How display targeting works
  • Display pricing models
  • Re-Marketing 
  • Display metrics, optimisation & reporting
  • Display campaign; live demo

Google Analytics (GA, GA4) and Data-Driven Marketing 

  • Website analytics & the GA/GA4 platform
  • Understanding GA/GA4 key metrics & terminology
  • GA/GA4 demo account
  • Key reports 
  • Website audience demographics
  • Measuring performance
  • Analysing user behaviour
  • Setting up Google Analytics/GA4 tracking
  • Audience lists & using audience segmentation
  • Linking GA4 & Google Ads

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing.

Who should attend

Anyone who uses online and social media advertising campaigns, PPC and GDN, along with Google Analytics (including GA4) to understand and analyse their website's performance, and drive their business growth. 

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Certification

A Certificate of Attendance can be supplied in soft-copy and/or hard-copy on request.

Frequently Asked Questions

Do I need to prepare anything in advance?

We would encourage you to think about the role that online advertising and website analytics play in your overall business plans & improvements you would like to make. You should have access to your business's Google Analytics account, and be able to relate what you learn on the course to real time activity.
It is also helpful if you have started the upgrade to GA4.

What does Live, Online training entail?

We use Zoom to run our live, interactive online sessions, and each class is secured with password access so only the registered participants can join. We ask you to keep your camera on if at all possible. You can join through any browser, or download and instal the free Zoom app from www.zoom.us
A reliable internet connection is helpful as it ensures that you won't miss out on any essential information shared in the class session.

And if the course is in-person in the classroom?

In-classroom courses are paperless, so printed course notes will not be distributed to learners. Where possible we will share soft copies of notes with you ahead of the course session. However, you are welcome to use your laptop or tablet throughout the course and print notes that are shared with you by the trainer.

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Download a PDF of the course brochure.

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Contact us to find out more about any of our courses and what we can do for you.

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