Digital Marketing Bootcamp

6 Week Programme (part-time) | Live, Interactive, Online

QQI Accredited

From €1495 Booking

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Digital Marketing Bootcamp


Level:Level 5 (QQI)


  • No dates

The Digital Marketing skills you need today!

Whether you're taking care of Digital Marketing for a business or other organisation or you're a sole trader, you'll know the positive impact your social media and online activity can have on business - if it's done properly. Your Digital Marketing activity and strategy need to help you to plan, measure and get the very best from your activity across all digital and social media platforms, including using GA4 for analytics. We're here to help you with that.

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Digital Marketing Bootcamp

About the course

The Diploma in Digital Marketing is designed to give you a greater understanding of online marketing and communication, across all digital platforms. You'll build a solid practical knowledge of the digital tools that are available to marketers, equipping you with the latest techniques and tools which you can use immediately in your business, whatever sector you operate in. 

Learn how to plan, measure and optimise your marketing communications; create effective, efficient and measurable marketing strategies that will help to support your business; build a knowledge base so that you can target and segment your audiences so you can positively position your brand in competitive markets.

And we've designed a module especially to upskill learners in GA4 so they can get to grips with the updated platform without missing a beat in their business analytics.

Our classes are live and interactive online, giving you direct access to highly experienced lecturers who are experts in their fields of business. Not only that, our lecturers constantly research new trends and technologies as they happen, meaning that you get the most up-to-date training and knowledge available. 

Participants who attend a minimum of 10 modules will be awarded an Irish Times Training Diploma in Digital Marketing and can go forward to obtain a QQI Level 5 Minor Award (5N1364) in Digital Marketing upon submission of a collection of work.

The modules will take place via Zoom on Thursday and Friday mornings, from 9.30am, for 6 weeks.

Details of  NFQ Levels, Irish Times Quality Assurance Approach and Learner Requirements are available in our Learner Handbook here.

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*Essential programmes in Google Ads & Analytics and Social Media & Video are also available - contact us for more details.

This module provides a key to the success of my SEO work selling a very niche kind of art. Thank you so much Sandra!

Nicola M.

Fingal

Digital Marketing Bootcamp from Irish Times Training

Find and Close Your Skills Gap

Get exactly what your team needs with a tailor-made Digital Marketing programme, covering the full range of topics that businesses need today. We'll work with you to create a programme that tackles your team's unique goals and challenges.  

Request a callback to find out more about our tailor-made service and to discuss co-creating training solutions for your organisation.

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Course content

Digital marketing skills from Irish Times Training

Course content

Master all the essentials of digital marketing platforms, planning and execution with this intensive course, which leads to the full Diploma in Digital Marketing.
Modules include:

  • Digital Marketing Strategy - understanding what it is and where to start
  • Creating an Integrated Digital Marketing Plan
  • Effective Website Design
  • Search Engine Optimisation (SEO)
  • Content Marketing for Social Media & Websites
  • Videos for Marketing on Social Media
  • Google Ads & Search Engine Marketing
  • Online Display Advertising Campaigns
  • Social Media Marketing
  • Email Marketing & Lead Generation
  • GA4 & Data-Driven Marketing

Alternatively, you can focus on one key area as many of the modules can be taken as stand-alone courses.

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Who should attend

The business owner/manager who wants to learn about how Digital Marketing can be used for their company and/or to be able to have an informed conversation with their website or marketing consultants.

Marketers interested in developing a focused Digital Strategy leading to the implementation of a Digital Marketing Plan for their company and/or client.

Anyone wishing to pursue a Digital Marketing qualification. There is the option to earn a QQI (formerly FETAC) Level 5 Minor Award on completion of a collection of work (see QQI Certification below). 

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Certification

If you wish to obtain the Digital Marketing Level 5 Minor Award (5N1364), you are required to complete a collection of work (5 practical assignments) during the course, in addition to a Digital Marketing plan (due 6 weeks after the completion of the course). Minimum attendance requirement is 10 modules. (A QQI Accreditation fee of €50 is applicable).

Read the QQI Level 5 entry requirements here.

Participants who attend a minimum of 10 modules will be awarded an Irish Times Training Diploma in Digital Marketing.

Frequently Asked Questions

Do I need to prepare anything in advance?

No preparation is required for this course.

How do I get the QQI accreditation?

If you wish to obtain the QQI Digital Marketing Level 5 Minor Award (5N1364), you are required to complete a collection of work (5 practical assignments and a Digital Marketing plan), and submit within 6 weeks after completion of the course. You must have attended a minimum of 10 modules to be eligible to go forward for this. Please note a QQI Accreditation Fee of €50 is applicable.

What happens if I miss a module during the course?

If you miss a module, we can offer the option to attend on an alternative date. This is valid for 12 months from the start date of your original course.

We use Zoom to run our live, interactive online sessions, and each class is secured with password access so only the registered participants can join. We ask you to keep your camera on if at all possible. You can join through any browser, or download and instal the free Zoom app from www.zoom.us

 

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Want to know if it's the right course for you?

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Download brochure

Download a PDF of the course brochure.

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Contact us to find out more about any of our courses and what we can do for you.

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