Take Control of Your Digital Marketing
With so many digital marketing tools and techniques out there, it can be hard to know where to start. Irish Times Training is here to help.
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About the course
The Diploma in Digital Marketing is designed to give you a greater understanding of online marketing and practical knowledge of digital tools. It will equip you with up-to-date techniques and tools that can be used immediately.
Our mode of delivery gives you direct access to our lecturers who are experts in their respective fields. Not only that, our lecturers are best placed to learn about new trends and technologies as they happen, meaning that you get the most up-to-date training and knowledge available.
Participants who attend a minimum of 10 modules will be awarded an Irish Times Training Diploma in Digital Marketing and can go forward to obtain a QQI Level 5 Minor Award (5N1364) in Digital Marketing upon submission of a collection of work.
All modules will be on Tuesday evenings, from 6-9pm, for 12 weeks.
Details of NFQ Levels, Irish Times Quality Assurance Approach and Learner Requirements are available in our Learner Handbook here.
Martina Quinn
Founder / Managing Director, Alice PR & Events
Find and Close Your Skills Gap
Get exactly what your team needs with a tailor-made Diploma in Digital Marketing. Co-created with you to help tackle your team's unique goals and challenges.
Request a callback to find out more about our tailor-made service and to discuss co-creating training solutions for your organisation.
Course content
Course content
Master all the essentials with the full Diploma in Digital Marketing or focus in on one key area, as many of the modules can be taken as stand-alone courses.
- Digital Marketing Strategy
- Developing an Effective Website
- Search Engine Optimisation (SEO)
- Creating a High-Impact Content Strategy
- Creating Live Action Marketing Videos
- Google Ads & Search Engine Marketing
- Creating Online Display Advertising Campaigns
- Social Media Marketing
- Email Marketing & Lead Generation
- Google Analytics & Data-Driven Marketing
- Creating an Integrated Digital Marketing Plan
Who should attend
The practitioner interested in developing a focused Digital Strategy that can be used to inform and implement a Digital Marketing Plan for yourself, your company and/or client.
The business owner/manager who wants to learn about how Digital Marketing can be used for their company and/or to be able to have an informed conversation with their website or marketing consultants.
Anyone looking to earn a Digital Marketing qualification. There is the option to earn a QQI (formerly FETAC) Level 5 Minor Award on completion of a collection of work (see QQI Certification below).
Certification & Accreditation
Participants who attend a minimum of 10 modules will be awarded an Irish Times Training Diploma in Digital Marketing.
Digital Marketing QQI (formerly FETAC) Accreditation
If you wish to obtain the Digital Marketing Level 5 Minor Award (5N1364), you are required to complete a collection of work (5 practical assignments) during the course, in addition to a Digital Marketing plan (due 6 weeks after the completion of the course). Minimum attendance requirement is 10 modules. (QQI Accreditation Fee of €50 applicable - not included in course fee).
Frequently Asked Questions
How do I get the QQI accreditation?
If you wish to obtain the Digital Marketing Level 5 Minor Award (5N1364), you are required to complete a collection of work (5 practical assignments) during the course, in addition to a Digital Marketing plan (due 6 weeks after the completion of the course). You must have attended a minimum of 10 modules to be eligible to go forward for this and a QQI Accreditation Fee of €50 is applicable.
What happens if I miss a module during the course?
If you miss a module you can sit-in on a future course and this is valid for 12 months from the start date of your original course.
We use Zoom to run our live, interactive online sessions, and each class is secured with password access so only the registered participants can join. We ask you to keep your camera on if at all possible. You can join through any browser, or download and instal the free Zoom app from www.zoom.us
Let's Talk!
Contact us to find out more about any of our courses and what we can do for you.