Ask the Right Questions of Your Data
Swimming in a sea of website data? Learn how to ask the right questions of your Google Analytics Dashboard to get actionable insights.
About the course
Mastering Google Analytics is not easy. It takes more than just knowing how to access reports. You will need to develop knowledge of how data is captured, stored and displayed while being inquisitive to ask the right questions to get real insight.
The Masterclass in Data Analytics has been tailored to address the challenges modern marketers face across digital, content and performance. You will leave with an improved understanding of the metrics you can use to evaluate your marketing performance and the knowledge to use data more effectively to leverage your marketing expenditure.
Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing.
Find and Close Your Skills Gap
Get exactly what your team needs with a tailor-made Masterclass in Google Analytics course. Co-created with you to help tackle your team's unique goals and challenges.
Request a callback to find out more about our tailor-made service and to discuss co-creating training solutions for your organisation.
Course content
Course content
- Setting up Google Analytics
- Interpreting the Data
- Reports
- Integration with Other Products
- Goals & eCommerce Tracking
- User Management
- Mapping the User Journey
Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing.
Who should attend
The practitioner interested in developing a focused website analytics strategy that can be used to inform and implement a plan for yourself, your company and/or client.
The business owner/manager who wants to learn about how website analytics can be used for their company and/or to be able to have an informed conversation with their website developers and/or marketing consultants.
Certification
A Certificate of Attendance can be supplied in soft-copy and/or hard-copy on request.
Frequently Asked Questions
Do I need to prepare anything in advance?
No pre-preparation is required for this course.
Let's Talk!
Contact us to find out more about any of our courses and what we can do for you.