It's Time to Get Social
Consider this: in 2021 the number of people using social media around the world increased to 4.48 billion. And did you know that YouTube is now the second largest search engine on the web?
In today's uncertain business landscape, the value of social media and video marketing cannot be underestimated. This Essential 3-module course is specially curated to help you learn how to use videos and social media to promote your products or services, connect with your target audience and create effective social media and video marketing campaigns.
About the course
We understand that your time is precious, so we've created this bite-sized programme of the essentials of social media and video marketing, delivered over 3 three-hour sessions. These subjects go hand-in-hand for many businesses, and they play an increasingly important role in sales and marketing strategies.
The course is designed to help you to understand the fundamentals of social media and video marketing. Led and supported by industry-expert tutors, you will learn how to effectively use social media to boost brand awareness and promote your business. What you learn will help you to connect with your online audience and target customers, and create successful social media and video marketing campaigns.
You will learn how to develop and implement a social media strategy that is suited to your brand proposition and target customer. You will look at Facebook, Twitter, LinkedIn, Instagram & TikTok, and learn which platform or platforms are best suited to your business. You will also examine best-practice for social media publishing, how to measure performance and how to handle negative commentary on social media.
Research has shown that videos have higher levels of engagement than static content, and they can contribute to organic website traffic. Video can also have a big impact on the purchase decision process with more and more consumers using videos to learn about products or services before they commit to a purchase.
In this course you will learn about the impact of successful video marketing campaigns and how to plan, produce and edit effective videos so your marketing campaigns can achieve maximum return for your business.
Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing.
Find and Close Your Skills Gap
Get exactly what your team needs with a tailor-made Social Media & Video Marketing course. With the benefit of your business insights we can co-create an In-Company programme with you to help tackle your team's unique goals and business challenges.
Request a callback to find out more about our tailor-made service and to discuss co-creating training solutions for your organisation.
Course content
Course content
Social Media Marketing topics
- Defining Social Media Marketing objectives
- Using Facebook, Twitter, Instagram, TikTok & Linkedin platforms
- Best practice for publishing effective content
- Videos & live-streaming
- Social media management tools
- Paid social media advertising campaigns
- Creating a social media publishing plan and marketing strategy
Video Marketing topics
- Types of video: Hero, Hub, Hygiene
- Identifying the purpose of your video & choosing your style
- Targeting, profiling your ideal customer and identifying their needs
- Authenticity & capturing attention
- Different types of shot
- Shooting and editing tips, recommended equipment & editing apps
Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing.
Who should attend
The practitioner interested in developing a focused social media and video marketing strategy that can be used to inform and implement a marketing plan for yourself, your company and/or client.
The business owner/manager who wants to learn about how social media and video marketing can be used for their company and/or to be able to have an informed conversation with their marketing consultants.
Certification
A Certificate of Attendance can be supplied in soft-copy and/or hard-copy on request.
Frequently Asked Questions
Do I need to prepare anything in advance?
No preparation is required for this course. However, we would encourage you to think about the role that social media and video play in your overall business plans & improvements you would like to make.
What does Live, Online training entail?
We use Zoom to run our live, interactive online sessions, and each class is secured with password access so only the registered participants can join. We ask you to keep your camera on if at all possible. You can join through any browser, or download and instal the free Zoom app from www.zoom.us
And if the course is in-person in the classroom?
In-classroom courses are paperless, so printed course notes will not be distributed to learners. Where possible we will share soft copies of notes with you ahead of the course session. However, you are welcome to use your laptop or tablet throughout the course and print notes that are shared with you by the trainer.
Let's Talk!
Contact us to find out more about any of our courses and what we can do for you.