Creating a high-impact content marketing strategy

In line with government recommendations, Irish Times Training are reviewing delivery of courses from now until March 29th. If you would like to register your interest for an upcoming course or discuss a virtual solution for your team, please click here to register your interest.

This course focuses on understanding your audience and developing effective meaningful and engaging content. You will learn tips and tools on how to write clearly and concisely that is relevant to your audience. You will also explore the various digital platforms used to reach your audience and how content needs to be adapted for these platforms.

You will also look at inbound marketing, focusing on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey.

Course Content

  • Building Trust Through Content
  • The Four Stages of Inbound Marketing: Attract, Convert, Close & Delight
  • Setting SMART Goals for Your Content Strategy
  • Writing a Mission Statement to define the key pillars of your content marketing strategy
  • Creating a Customer Persona
  • Setting Your Voice & Tone: Character, Tone, Language, Context & Purposes
  • Choosing Your Channels
  • Creating a Compelling Content Marketing Blog
  • Idea Generation & Storytelling
  • Writing Content for Emails, landing pages, calls to action & forms

Want something a bit more? To find out more about how to market your business through stories that are authentic, engaging, relevant and memorable, check out our 2 day Masterclass in Content Marketing.

Upcoming Courses

Friday 19th June, 9.30 am-12.30 pm

Monday 5th October, 6-9pm

Digital Marketing and Web Development by Seditio