Creating a high-impact content marketing strategy

Please note that whilst we are working towards the scheduled course dates, we are also following the government guidelines around the Covid-19 pandemic. If you have booked on to a course and we then need to cancel or rearrange, we will communicate this with you and work to find an alternative. We do hope to see you in our training rooms soon!

This course focuses on understanding your audience and developing effective meaningful and engaging content. You will learn tips and tools on how to write clearly and concisely that is relevant to your audience. You will also explore the various digital platforms used to reach your audience and how content needs to be adapted for these platforms.

You will also look at inbound marketing, focusing on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey.

Course Content

  • Building Trust Through Content
  • The Four Stages of Inbound Marketing: Attract, Convert, Close & Delight
  • Setting SMART Goals for Your Content Strategy
  • Writing a Mission Statement to define the key pillars of your content marketing strategy
  • Creating a Customer Persona
  • Setting Your Voice & Tone: Character, Tone, Language, Context & Purposes
  • Choosing Your Channels
  • Creating a Compelling Content Marketing Blog
  • Idea Generation & Storytelling
  • Writing Content for Emails, landing pages, calls to action & forms

Want something a bit more? To find out more about how to market your business through stories that are authentic, engaging, relevant and memorable, check out our 2 day Masterclass in Content Marketing.

Upcoming Courses

Tuesday 23rd June, 9.30 am-12.30 pm - See Virtual Content Marketing Strategy

Monday 5th October, 6-9 pm

Digital Marketing and Web Development by Seditio