Online display advertising conveys your business message visually using text, logos, animations, videos, images etc. or a combination of these to create ads that appear on third party websites or social media platforms.
Unlike traditional TV advertisements, online display advertising allows you to reach a relevant audience with a creative message, provide an instant call-to-action and it is measurable! On this course you will learn how to plan, execute & measure paid display campaigns using Google Ads and on third-party websites. Topics include;
We recommend participants on this course also take our Google Ads & Search Engine Marketing course where you will learn about the Google Ads platform and how to plan, execute & measure paid search campaigns.
Friday 27th March, 1.30-4.30pm
Monday 20th April, 6-9pm
(incl. course materials & refreshments)
27-Mar-2020 / 27-Mar-2020
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events