Creating online display advertising campaigns

In light of the recent restrictions around classrooms and work environments, Irish Times Training have moved their Diploma in Digital Marketing modules online and we are pleased to be able to offer this module in Creating Online Display Advertising Campaigns virtually to the participants. We will use Zoom to deliver the training, and participants will be able to:

  • View presentation on screen shared by the trainer
  • Interact live with the trainer
  • Use the live Q&A feature 
  • Access notes and materials after the virtual delivery
  • Access recording of virtual training session to refer back to

All of our trainers within the Diploma in Digital Marketing programme are experts in the digital field, and are extremely well equipped to make use of a digital platform to deliver their training. Please contact Sinéad at [email protected] if you have any questions about this course.

Online display advertising conveys your business message visually using text, logos, animations, videos, images etc. or a combination of these to create ads that appear on third party websites or social media platforms.

Unlike traditional TV advertisements, online display advertising allows you to reach a relevant audience with a creative message, provide an instant call-to-action and it is measurable! On this course you will learn how to plan, execute & measure paid display campaigns using Google Ads and on third-party websites. Topics include;

  • The Google Display Network
  • Types of Display Advertising
  • Targeting Your Audience
  • Display Advertising Pricing Models
  • Retargeting
  • Optimising & Reporting on Your Campaign

We recommend participants on this course also take our Google Ads & Search Engine Marketing course where you will learn about the Google Ads platform and how to plan, execute & measure paid search campaigns.

Course Content

  • About Google's Display Network
  • The benefits of using online display advertising vs. traditional methods
  • How to set display objectives
  • Types of display advertising & basic ad unit specifications
  • How display targeting works
  • Targeting options within Google Ads
  • Where do Cookies fit in?
  • Display pricing models
  • Programmatic media buying vs traditional media buying
  • Remarketing, pixels & segmentation
  • YouTube video advertising options
  • Display metrics, optimisation & reporting

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime or Evening).

Upcoming Dates

Friday 27th March, 1.30-4.30 pm

Friday 10th July, 1.30-4.30 pm

Other PPC Courses

Google Ads & Search Engine Marketing

Digital Marketing and Web Development by Seditio