Creating online display advertising campaigns

Online display advertising conveys your business message visually using text, logos, animations, videos, images etc. or a combination of these to create ads that appear on third party websites or social media platforms.

Unlike traditional TV advertisements, online display advertising allows you to reach a relevant audience with a creative message, provide an instant call-to-action and it is measurable! On this course you will learn how to plan, execute & measure paid display campaigns using Google Ads and on third-party websites. Topics include;

  • The Google Display Network
  • Types of Display Advertising
  • Targeting Your Audience
  • Display Advertising Pricing Models
  • Retargeting
  • Optimising & Reporting on Your Campaign

We recommend participants on this course also take our Google Ads & Search Engine Marketing course where you will learn about the Google Ads platform and how to plan, execute & measure paid search campaigns.

Course Content

  • About Google's Display Network
  • The benefits of using online display advertising vs. traditional methods
  • How to set display objectives
  • Types of display advertising & basic ad unit specifications
  • How display targeting works
  • Targeting options within Google Ads
  • Where do Cookies fit in?
  • Display pricing models
  • Programmatic media buying vs traditional media buying
  • Remarketing, pixels & segmentation
  • YouTube video advertising options
  • Display metrics, optimisation & reporting

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime or Evening).

Upcoming Dates

Friday 29th March, 1.30-4.30pm

Monday 1st July, 6-9pm

Other PPC Courses

Google Ads & Search Engine Marketing

Digital Marketing and Web Development by Seditio