Creating online display advertising campaigns

Online display advertising conveys your business message visually using text, logos, animations, videos, images etc. or a combination of these to create ads that appear on third party websites or social media platforms.

Unlike traditional TV advertisements, online display advertising allows you to reach a relevant audience with a creative message, provide an instant call-to-action and it is measurable! On this course you will learn how to plan, execute & measure paid display campaigns using Google Ads and on third-party websites. Topics include;

  • The Google Display Network
  • Types of Display Advertising
  • Targeting Your Audience
  • Display Advertising Pricing Models
  • Retargeting
  • Optimising & Reporting on Your Campaign

We recommend participants on this course also take our Google Ads & Search Engine Marketing course where you will learn about the Google Ads platform and how to plan, execute & measure paid search campaigns.

Course Content

  • About Google's Display Network
  • The benefits of using online display advertising vs. traditional methods
  • How to set display objectives
  • Types of display advertising & basic ad unit specifications
  • How display targeting works
  • Targeting options within Google Ads
  • Where do Cookies fit in?
  • Display pricing models
  • Programmatic media buying vs traditional media buying
  • Remarketing, pixels & segmentation
  • YouTube video advertising options
  • Display metrics, optimisation & reporting

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime or Evening).

Upcoming Dates

Monday 4th November, 6-9pm

Friday 8th November, 1.30-4.30pm

Other PPC Courses

Google Ads & Search Engine Marketing

Digital Marketing and Web Development by Seditio