Email Marketing & Lead Generation

On this course, you will learn why email marketing is central to the marketing mix. While email marketing is not new, it remains one of the most effective channels a company has for reaching its audience. You gain knowledge and tools on how to design, build, deliver & measure email marketing campaigns to ensure you get the best possible return.

You will also consider best practices for building a quality database & generating good leads as well as gaining an insight into data protection considerations. Topics include;

  • Why Use Email Marketing?
  • Building a Quality Database
  • Creating Good Email Content
  • Sending Your Email
  • Tracking Email Performance
  • Generating Inbound Leads
  • Nurturing Leads Through Email

Course Content

  • Gathering customer data & using "hooks"
  • Segmenting your data
  • Data Protection best practice (GDPR considerations)
  • The "CRITICAL" elements of email marketing
  • Writing great subject lines to boost your open rate
  • Personalisation
  • Recommended email service providers & choosing which is right for you
  • Understanding email marketing KPI's, link tracking and split testing
  • Creating an inbound lead generation programme
  • Email automation and lead nurturing

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime or Evening).

Upcoming Dates

Monday 25th March, 6-9pm

Friday 29th March, 9.30am-12.30pm

Digital Marketing and Web Development by Seditio