What is the difference between organic and paid searches? How do Pay-per-click (PPC) ads work? On this course you will learn how to plan, execute & measure paid search campaigns using Google Ads.
Paid search can increase your visibility on search engines, traffic to your website, and ultimately sales. People who see your paid search ads are those already searching for your product or service. They are most likely doing so because it is something they want to obtain now or in the near future. Since paid search ads target specific search queries, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is highly likely to buy your product or service. Topics include;
We recommend participants on this course also take our Creating Online Display Advertising Campaigns course where you will learn how to plan, execute & measure paid display campaigns using Google Ads and on third-party websites.
Friday 27th March, 9.30-12.30pm
Monday 6th April, 6-9pm
(incl. course materials & refreshments)
27-Mar-2020 / 27-Mar-2020
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events