Google Ads & Search Engine Marketing

What is the difference between organic and paid searches? How do Pay-per-click (PPC) ads work? On this course you will learn how to plan, execute & measure paid search campaigns using Google Ads.

Paid search can increase your visibility on search engines, traffic to your website, and ultimately sales. People who see your paid search ads are those already searching for your product or service. They are most likely doing so because it is something they want to obtain now or in the near future. Since paid search ads target specific search queries, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is highly likely to buy your product or service. Topics include;

  • What is Google Ads & How Does it Work?
  • Understanding Ad Rank & Quality Score
  • Google Ads Campaign Structure
  • Planning Your Project

We recommend participants on this course also take our Creating Online Display Advertising Campaigns course where you will learn how to plan, execute & measure paid display campaigns using Google Ads and on third-party websites.

Course Content

  • About Google Ads
  • Search Network Vs Display Network
  • Beyond Search Engine Marketing; Other Ad Types Ad Rank & Quality Score
  • Planning a Google Ads Campaign Structure
  • Setting Campaign Objectives
  • Optimising Your Landing Page
  • Carrying Out Keyword Research
  • Creating Your Ad Copy
  • Using Ad Extensions
  • Monitoring Your Campaign
  • Measuring Campaign, Ad, Keyword Performance and ROI

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime or Evening).

Upcoming Dates

Monday 21st October, 6-9pm

Friday 1st November, 1.30-4.30pm

Other PPC Courses

Creating Online Display Advertising Campaigns

Digital Marketing and Web Development by Seditio