Pay-per-click advertising /Google Ads

What is the difference between organic and paid searches? How do Pay-per-click (PPC) ads work? How can you create a Google Ads campaign for your business/ company?

Want to learn more? This module can be taken on its own or as part of our QQI Accredited Digital Marketing Course (Digital Marketing Bootcamp or Digital Marketing Evening Course).

Course Programme

  • Organic Vs paid search
  • Introduction to PPC & setting objectives
  • Google Ads: How does it work? What are the pros & cons?
  • How to set up, manage and budget for an effective Google Ads campaign; Keyword Planner, Match Types, Search Terms, Quality Score, Ad Extensions and Conversion Tracking
  • How to test the performance of your Google Ads campaign; linking Google Ads & Google Analytics
  • Other PPC options; Bing, Facebook, Twitter, Instagram, LinkedIn etc.

Upcoming Dates

Tuesday 30th October, 6-9pm

Friday 16th November, 1.30-4.30pm

Digital Marketing and Web Development by Seditio