This 3 hour session (half-day or evening course) will look at the theory around inbound and content marketing, how it compares to traditional methods and why it is so important. You will learn how to attract your ideal buyer persona by creating content that’s valuable and easy for them to find. You will also explore the Buyer Journey so that you present the right information to the right person at the right time.
Want to learn more? Check our 4 day intensive Inbound Marketing Programme where you will create an inbound campaign from start to finish. Set campaign goals, identify your buyer persona, structure content for Blogging, SEO and Social Media, send effective emails, build a conversion path, measure and report on ROI.
Tuesday 10th April, 6.00pm - 9.00pm
(incl. course materials & refreshments)
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis