Masterclass in Data Analytics

Swimming in a sea of website data? Learn how to ask the right questions of your GA Dashboard to get actionable insights.

Mastering Google Analytics is not easy. It takes more than just knowing how to access reports. You will need to develop knowledge of how data is captured, stored and displayed while being inquisitive to ask the right questions to get real insight.

The Masterclass in Data Analytics has been tailored to address the challenges modern marketers face across digital, content and performance. You will leave with an improved understanding of the metrics you can use to evaluate your marketing performance and the knowledge to use data more effectively to leverage your marketing expenditure.

Course Content

  1. Setting up Google Analytics
  2. Interpreting the Data
  3. Reports
  4. Integration with Other Products
  5. Goals & eCommerce Tracking
  6. User Management
  7. Mapping the User Journey

Suitable for...

  • Digital Marketing Professionals who implement and manage digital marketing campaigns and want to further their knowledge on how to measure their marketing activity
  • Small Business Owners who want to gain an in-depth understanding of how Google Analytics works so they can get real insight on the performance of their website & marketing activities

About the Facilitator

Barry Hand  is a senior-level digital strategy and eCommerce leader with a unique blend of marketing and technology expertise.

Through data-driven marketing, Barry helps businesses measure their
marketing activity, determine where the growth opportunities are and then
implement a game plan to make it happen. He has been responsible for exceptional growth, multi-million euro budgets and high performance strategies in a wide range of businesses.

Barry is an expert trainer and draws upon a wide range of development and marketing experience to position data analytics within a real-world business and marketing context.

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