Swimming in a sea of website data? Learn how to ask the right questions of your GA Dashboard to get actionable insights.
Mastering Google Analytics is not easy. It takes more than just knowing how to access reports. You will need to develop knowledge of how data is captured, stored and displayed while being inquisitive to ask the right questions to get real insight.
The Masterclass in Data Analytics has been tailored to address the challenges modern marketers face across digital, content and performance. You will leave with an improved understanding of the metrics you can use to evaluate your marketing performance and the knowledge to use data more effectively to leverage your marketing expenditure.
Barry Hand is a senior-level digital strategy and eCommerce leader with a unique blend of marketing and technology expertise.
Through data-driven marketing, Barry helps businesses measure their
marketing activity, determine where the growth opportunities are and then
implement a game plan to make it happen. He has been responsible for exceptional growth, multi-million euro budgets and high performance strategies in a wide range of businesses.
Barry is an expert trainer and draws upon a wide range of development and marketing experience to position data analytics within a real-world business and marketing context.
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events