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Videos are fun to watch and easy to consume for the viewer who is now experiencing most of their content “on the run”. As a result, videos have higher levels of engagement than static content and can greatly increase organic traffic. Video can also have a big impact on the purchase decision process with more and more people using videos to learn about your products or services.
In this course you will look at the impact of successful video marketing campaigns and learn how to plan, produce and edit videos to achieve maximum return for your business. Topics include;
Friday 26th June, 1.30-4.30 pm
Monday 19th October, 6-9pm
(incl. course materials & refreshments)
26-Jun-2020 / 26-Jun-2020
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events