Creating live action marketing videos

Videos are fun to watch and easy to consume for the viewer who is now experiencing most of their content “on the run”. As a result, videos have higher levels of engagement than static content and can greatly increase organic traffic. Video can also have a big impact on the purchase decision process with more and more people using videos to learn about your products or services.

In this course you will look at the impact of successful video marketing campaigns and learn how to plan, produce and edit videos to achieve maximum return for your business. Topics include;

  • Types of Video: Hero, Hygiene, Hub
  • Developing Your Content Strategy
  • Planning, Building & Scripting Your Video
  • Shooting & Producing Your Video

Course Content

  • Hero, Hub, Hygiene Content Strategy
  • Identifying the purpose of your video & choosing your style accordingly
  • Targeting, profiling your ideal customer and identifying their emotional needs
  • Authenticity & capturing attention
  • Scripting
  • Using different types of shot; framing & cutaways
  • Tips for shooting and editing
  • Recommended equipment
  • Video editing tools & apps
  • Practical editing exercise: using recommended apps, you will edit a video in class, guided by the trainer

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime or Evening).

Upcoming Courses

Monday 17th June, 6-9pm

Friday 5th July, 9.30am-12.30pm

Digital Marketing and Web Development by Seditio