Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is focused on growing your website’s visibility in organic search engine results. It combines both technical and creative elements required to improve rankings, drive quality traffic and increase your website’s awareness in search engines. There are many parts to SEO, from the words and phrases used on your page to the way other sites link to you on the web. Sometimes, SEO is simply ensuring that your website is structured in a way that is easy for search engines to understand.

On this course, you will learn how to use SEO to drive customers to your site while improving your search engine rankings, how to maximise your conversion rates and how to maintain and improve your sites visibility. Topics include;

  • Understanding Search Engines
  • Usability Impact on SEO
  • On-page SEO
  • Off-page SEO
  • Copy Optimisation
  • Measurement

Course Content

  • Planning Your SEO Strategy
  • Google Search Algorithms & Ranking Factors
  • Search Engine Results Pages (SERP's)
  • Your Local Listing
  • Rich Snippets & Cards
  • Dwell Time, Website Structure & Page Content
  • Using the Google Search Console
  • XML & HTML Sitemaps
  • Site Speed Assessment
  • Structured Data Markup & Using Google's Data Highlighter
  • Internationalisation & Local SEO
  • Link-building
  • Copy Optimisation & Using Keywords

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime or Evening).

Upcoming Dates

Friday 3rd July, 9.30 am-12.30 pm - See Virtual Search Engine Optimisation (SEO)

Monday 12th October, 6-9 pm

Digital Marketing and Web Development by Seditio