On Social Media Marketing, you will learn how to develop and implement a social media strategy that is suited to your brand proposition and target customer. You will look at Facebook, Twitter, LinkedIn, Instagram, Pinterest & Snapchat and learn which platform or platforms are best suited to your business.
Topics will include case studies of Irish and global businesses effectively using social media to build customer communities and successfully manage their online brands, best-practice for social media publishing, measuring performance and how to handle negative commentary on social media.
Friday 19th July, 9.30am-4.30pm
Friday 15th November, 9.30am-4.30pm
Monday 18th & Monday 25th November, 6.00pm - 9.00pm (taken over two evenings)
(incl. course materials & refreshments)
15-Nov-2019 / 15-Nov-2019
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events