Social Media Marketing

In light of the recent restrictions around classrooms and work environments, Irish Times Training have moved their Diploma in Digital Marketing modules online and we are pleased to be able to offer this Social Media Marketing training virtually to the participants. We will use Zoom to deliver the training, and participants will be able to:

  • View presentation on screen shared by the trainer
  • Interact live with the trainer
  • Use the live Q&A feature 
  • Access notes and materials after the virtual delivery
  • Access recording of virtual training session to refer back to

All of our trainers within the Diploma in Digital Marketing programme are experts in the digital field, and are extremely well equipped to make use of a digital platform to deliver their training. Please contact Sinéad at [email protected] if you have any questions about this course.

On Social Media Marketing, you will learn how to develop and implement a social media strategy that is suited to your brand proposition and target customer. You will look at Facebook, Twitter, LinkedIn, Instagram & Snapchat and learn which platform or platforms are best suited to your business.

Topics will include case studies of Irish and global businesses effectively using social media to build customer communities and successfully manage their online brands, best-practice for social media publishing, measuring performance and how to handle negative commentary on social media.

Course Content

  • The Social Media Landscape
  • Defining Social Media Marketing objectives
  • Using Facebook, Twitter, Instagram, Pinterest, Snapchat & Linkedin for business
  • Publishing best practices & the importance of Storytelling
  • Video content & live-streaming
  • Running competitions on social media
  • Crisis management & dealing with negative commentary
  • Social media management tools
  • Creating a publishing plan
  • Implementing paid social media advertising campaigns on Facebook, Twitter & LinkedIn
  • Creating a social media marketing plan; objectives, customers, channels, content, targeting & measurement

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime or Evening).

Upcoming Dates

Friday 3rd April, 9.30am-4.30pm

Friday 17th July, 9.30am-4.30pm

Digital Marketing and Web Development by Seditio