Social Media Marketing

On Social Media Marketing, you will learn how to develop and implement a social media strategy that is suited to your brand proposition and target customer. You will look at Facebook, Twitter, LinkedIn, Instagram, Pinterest & Snapchat and learn which platform or platforms are best suited to your business.

Topics will include case studies of Irish and global businesses effectively using social media to build customer communities and successfully manage their online brands, best-practice for social media publishing, measuring performance and how to handle negative commentary on social media.

Course Content

  • The Social Media Landscape
  • Defining Social Media Marketing objectives
  • Using Facebook, Twitter, Instagram, Pinterest, Snapchat & Linkedin for business
  • Publishing best practices & the importance of Storytelling
  • Video content & live-streaming
  • Running competitions on social media
  • Crisis management & dealing with negative commentary
  • Social media management tools
  • Creating a publishing plan
  • Implementing paid social media advertising campaigns on Facebook, Twitter & LinkedIn
  • Creating a social media marketing plan; objectives, customers, channels, content, targeting & measurement

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime or Evening).

Upcoming Dates

Friday 19th July, 9.30am-4.30pm

Friday 15th November, 9.30am-4.30pm

Monday 18th & Monday 25th November, 6.00pm - 9.00pm (taken over two evenings)

Digital Marketing and Web Development by Seditio