Virtual – Content Marketing Strategy

This virtual course focuses on understanding your audience and developing effective meaningful and engaging content. You will learn tips and tools on how to write clearly and concisely that is relevant to your audience. You will also explore the various digital platforms used to reach your audience and how content needs to be adapted for these platforms.

You will also look at inbound marketing, focusing on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey.

This course will be delivered over a 3 hour virtual session, and participants will be able to:

  • Interact live with the trainer on video platform
  • Engage with other participants on the training
  • Access notes and materials after the virtual delivery

Please contact Sinéad at [email protected] if you have any questions about this course.

Course Content

  • Building Trust Through Content
  • The Four Stages of Inbound Marketing: Attract, Convert, Close & Delight
  • Setting SMART Goals for Your Content Strategy
  • Writing a Mission Statement to define the key pillars of your content marketing strategy
  • Creating a Customer Persona
  • Setting Your Voice & Tone: Character, Tone, Language, Context & Purposes
  • Choosing Your Channels
  • Creating a Compelling Content Marketing Blog
  • Idea Generation & Storytelling
  • Writing Content for Emails, landing pages, calls to action & forms

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime, Evening or Virtual).

Upcoming Dates

Thursday 15th October, 9.30am - 12.30pm

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Digital Marketing and Web Development by Seditio