Virtual – Creating Live Action Marketing Videos

Videos are fun to watch and easy to consume for the viewer who is now experiencing most of their content “on the run”. As a result, videos have higher levels of engagement than static content and can greatly increase organic traffic. Video can also have a big impact on the purchase decision process with more and more people using videos to learn about your products or services.

In this virtual course you will look at the impact of successful video marketing campaigns and learn how to plan, produce and edit videos to achieve maximum return for your business.

Course Content

  • Hero, Hub, Hygiene Content Strategy
  • Identifying the purpose of your video & choosing your style accordingly
  • Targeting, profiling your ideal customer and identifying their emotional needs
  • Authenticity & capturing attention
  • Scripting
  • Using different types of shot; framing & cutaways
  • Tips for shooting and editing
  • Recommended equipment
  • Video editing tools & apps

This course will be delivered over a 3 hour virtual session, and participants will be able to:

  • Interact live with the trainer on video platform
  • Engage with other participants on the training
  • Access notes and materials after the virtual delivery
  • Access recording of virtual training session

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime, Evening or Virtual).

Upcoming Dates

Friday 16th October, 9.30am - 12.30pm

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Digital Marketing and Web Development by Seditio