Virtual – Creating Online Display Advertising Campaigns

Online display advertising conveys your business message visually using text, logos, animations, videos, images etc. or a combination of these to create ads that appear on third party websites or social media platforms.

Unlike traditional TV advertisements, online display advertising allows you to reach a relevant audience with a creative message, provide an instant call-to-action and it is measurable! On this virtual course you will learn how to plan, execute & measure paid display campaigns using Google Ads and on third-party websites.

We recommend participants on this course also take our Virtual Google Ads course where you will learn about the Google Ads platform and how to plan, execute & measure paid search campaigns.

Course Content

  • About Google's Display Network
  • The benefits of using online display advertising vs. traditional methods
  • How to set display objectives
  • Types of display advertising & basic ad unit specifications
  • How display targeting works
  • Targeting options within Google Ads
  • Where do Cookies fit in?
  • Display pricing models
  • Programmatic media buying vs traditional media buying
  • Remarketing, pixels & segmentation
  • YouTube video advertising options
  • Display metrics, optimisation & reporting

This course will be delivered over a 3 hour virtual session, and participants will be able to:

  • Interact live with the trainer on video platform
  • Engage with other participants on the training
  • Access notes and materials after the virtual delivery
  • Access recording of virtual training session

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime, Evening or Virtual).

Upcoming Dates

Friday 30th October, 9.30 am-12.30 pm

If you would like to get updates from us about any of our courses, programmes or events sign up here.

Digital Marketing and Web Development by Seditio