Irish enterprises are feeling the pressure to transform, but are not sure how to go about it, while many are unsure as to why they should.
In recent years, some companies have been guilty of imposing a digital veneer on an analogue business without considering what the customer wants by rushing into digital developments without really asking why they need them.
The Digital Transformation for Leaders programme aims to give senior business leaders an appreciation and understanding of exactly what they are trying to achieve in order to undertake a digital transformation in line with their unique culture and strategy. The overall aim being to equip participants with key questions and tools that should be considered to ensure the successful implementation of a digital transformation strategy.
This programme is delivered in partnership with Beta Digital, professional digital consultants with real-world experience in running Digital Transformation initiatives across multiple sectors, industries and markets.
This course is intended for senior executives and programme leaders who want to strengthen their personal understanding of how to run complex digital transformations. It will be relevant for leaders of both small and large organisations, programme managers and consultants.
Louise O'Conor is Partner and Company Director of Digital Transformation consulting firm Beta Digital. Passionate about technology, education, innovation, leadership and diversity, Louise successfully scales and transforms companies through her diverse experience and expertise in building business strategies, revenue/ sales models, operations, digital channels, websites, products/ platforms, customer/ user experience, marketing functions, positioning, processes, data, technology, leadership, execution and international, high-performing teams through aligned vision and values.
She is a strategic and innovative leader with 20 years international experience digitally transforming and scaling businesses (startups, SMEs, multinationals) across global markets and multiple industries. In addition to her role at Beta Digital, Louise sits on the board of Irish International Business Network (IIBN - the leading global Irish business diaspora network) and is a mentor for Enterprise Ireland, helping companies looking for investment and to scale.