The Irish Times Training Virtual Diploma in Digital Marketing is an online programme with live tuition over video call and an emphasis on practical application to maximise your learning experience. You will be able to engage with the trainer in real time, collaborate with your classmates and access the resources after the training sessions.
Our mode of delivery gives you direct access to our lecturers who are experts in their respective fields. Not only that, our lecturers are best placed to learn about new trends and technologies as they happen, meaning that you get the most up-to-date training and knowledge available.
You may be eligible for financial support if you are looking to develop the online presence of your business. There is a Trading Online Voucher Scheme available through Local Enterprise Offices to help with trading online and reaching new markets - find out more here (please note this is not an Irish Times Training scheme).
The Diploma in Digital Marketing is designed to give you a greater understanding of online marketing and practical knowledge of digital tools. It will equip you with up-to-date techniques and tools that can be used immediately.
On completion, you will have a solid grounding in this field and be in a position to develop a comprehensive digital marketing strategy and implementation plan as well as manage campaigns for your company.
The course consists of 12 modules which are delivered virtually, and each one is a 3 hour live session.
Virtual classes take place each Thursday and Friday, 9.30am - 12.30pm.
Instructions to be sent to participants upon registration.
Module 1 – Creating a Digital Marketing Strategy
Creating a good digital marketing strategy which is integrated into your overall marketing strategy is the first step in ensuring your digital marketing plan supports your business objectives. In this module you will learn the principals of creating a good digital marketing strategy including’
Module 2 – Creating an Effective Website
Module 3 – Search Engine Optimisation (SEO)
Module 4 – Creating a High-Impact Content Strategy
Module 5 – Creating Live Action Marketing Videos
Module 6 – Google Ads & Search Engine Marketing
Module 7 – Creating Online Display Advertising Campaigns
Modules 8 & 9 – Social Media Marketing
Module 10 – Email Marketing & Lead Generation
Module 11 – Google Analytics & Data-Driven Marketing
Module 12 – Creating an Integrated Digital Marketing Plan
During this module you will combine all your learnings from the previous modules to create and plan an integrated digital campaign for your organisation as part of your overall marketing plan. You will also learn how to manage your budget and maximise your ROI.
Please note order of modules is subject to change.
Participants who attend a minimum of 10 modules will be awarded an Irish Times Training Diploma in Digital Marketing (in association with the Irish Internet Association).
If you wish to obtain the Digital Marketing Level 5 Minor Award (5N1364), you are required to complete a collection of work (5 practical assignments) during the course, in addition to a Digital Marketing plan (due 6 weeks after the completion of the course). Minimum attendance requirement is 10 modules. (QQI Accreditation Fee of €50 applicable).
QQI (formerly FETAC) Digital Marketing Level 5 Minor Award (5N1364)
You can book online and pay by credit card or by invoice (company sponsorship only for invoice bookings). We also offer a payment plan option which is three installments over the duration of the course - please contact us directly to arrange.
To get your copy of the course brochure please email us at [email protected]
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