Virtual – Email Marketing & Lead Generation

On this virtual course, you will learn why email marketing is central to the marketing mix. While email marketing is not new, it remains one of the most effective channels a company has for reaching its audience. You gain knowledge and tools on how to design, build, deliver & measure email marketing campaigns to ensure you get the best possible return.

You will also consider best practices for building a quality database & generating good leads as well as gaining an insight into data protection considerations.

Course Content

  • Gathering customer data & using "hooks"
  • Segmenting your data
  • Data Protection best practice (GDPR considerations)
  • The "CRITICAL" elements of email marketing
  • Writing great subject lines to boost your open rate
  • Personalisation
  • Recommended email service providers & choosing which is right for you
  • Understanding email marketing KPI's, link tracking and split testing
  • Creating an inbound lead generation programme
  • Email automation and lead nurturing

This course will be delivered over a 3 hour virtual session, and participants will be able to:

  • Interact live with the trainer on video platform
  • Engage with other participants on the training
  • Access notes and materials after the virtual delivery
  • Access recording of virtual training session

Please contact Sinéad at [email protected] if you have any questions about this course.

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime, Evening or Virtual).

Upcoming Dates

Thursday 29th October, 9.30am - 12.30pm

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Digital Marketing and Web Development by Seditio