Virtual Google Ads/PPC

What is the difference between organic and paid searches? How do Pay-per-click (PPC) ads work? On this virtual course delivered by an industry expert, you will learn how to plan, execute & measure paid search campaigns using Google Ads.

Paid search can increase your visibility on search engines, traffic to your website, and ultimately sales. People who see your paid search ads are those already searching for your product or service. They are most likely doing so because it is something they want to obtain now or in the near future. Since paid search ads target specific search queries, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is highly likely to buy your product or service.

We recommend participants on this course also take our Virtual Creating Online Display Advertising Campaigns course where you will learn how to plan, execute & measure paid display campaigns using Google Ads and on third-party websites.

Course Content

  • About Google Ads
  • Search Network Vs Display Network
  • Beyond Search Engine Marketing; Other Ad Types Ad Rank & Quality Score
  • Planning a Google Ads Campaign Structure
  • Setting Campaign Objectives
  • Optimising Your Landing Page
  • Carrying Out Keyword Research
  • Creating Your Ad Copy
  • Using Ad Extensions
  • Monitoring Your Campaign
  • Measuring Campaign, Ad, Keyword Performance and ROI

This course will be delivered over a 3 hour virtual session, and participants will be able to:

  • Interact live with the trainer on video platform
  • Engage with other participants on the training
  • Access notes and materials after the virtual delivery
  • Access recording of virtual training session

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime, Evening or Virtual).

Upcoming Dates

Friday 23rd October, 9.30 am -12.30 pm

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Digital Marketing and Web Development by Seditio