What is the difference between organic and paid searches? How do Pay-per-click (PPC) ads work? On this virtual course delivered by an industry expert, you will learn how to plan, execute & measure paid search campaigns using Google Ads.
Paid search can increase your visibility on search engines, traffic to your website, and ultimately sales. People who see your paid search ads are those already searching for your product or service. They are most likely doing so because it is something they want to obtain now or in the near future. Since paid search ads target specific search queries, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is highly likely to buy your product or service.
We recommend participants on this course also take our Virtual Creating Online Display Advertising Campaigns course where you will learn how to plan, execute & measure paid display campaigns using Google Ads and on third-party websites.
This course will be delivered over a 3 hour virtual session, and participants will be able to:
Friday 23rd October, 9.30 am -12.30 pm
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